Angle

Introduction

Angle, a Los Angeles-based startup that delivers an innovative membership and subscription platform designed to enable local and e-commerce businesses to create, launch, and scale membership experiences. Angle was founded by Michael Balyasny with the mission of helping retail and e-commerce brands turn casual customers into loyal members.

challenge

Challenge

The vast majority of local and e-commerce businesses are driven by transactional relationships where the next order is never guaranteed. Angle set out to change that by creating a powerful membership platform that enables any local, retail-focused or e-commerce business to join the membership economy.

Angle’s platform integrates with existing POS and e-commerce platforms like Square and Shopify, adding a highly-customizable membership program that is easy to create, launch and manage. Creating a solution that leverages existing systems of record like the POS and e-commerce platform was essential in reducing operational overhead for Angle’s customers and making the entire experience turnkey.

Solution

SaaS app to create memberships

Angle’s self-service platform makes it easy for any business to create a highly customizable membership program with unique member benefits, pricing and limitations.